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Social Media/PR Specialist

The Coffee House - Hồ Chí Minh - Commercial & Marketing Full-time

Mô tả công việc


The Social Media/PR Specialist role is a mid-level position. Under the general direction of the Manager, this Specialist is responsible for advocating our brand across social networks and traditional PR channels. 

  • Research top influencers, competitors, and trends in our industry to inform an overall online/PR strategy to drive growth and retention by improving brand reputation and engagement. 
  • Manage location and social media aggregation platforms. Drive growth and increase engagement numbers. 
  • Monitor, moderate, curate, respond to, and report on consumer conversations and engagement. Monitor comments and complaints in a timely manner with the ability to identify trends, influencers, as well as spot warning signs / potential crises and escalating when appropriate. 
  • Partner with Ten Ren Brand Team, Local Store MKT team and Client Services to assist with resolving customer inquiries and present upcoming publishing strategies that could impact audience engagement. 
  • Create weekly and monthly content from editorial calendars that reflect which press releases and online content will go live on a given date. These should include the post copy, the channel that it will be posted on, any links, and an image or image concept. Write fresh and engaging content on a daily basis, getting to know the communities on each platform. 
  • Create weekly and monthly content from social media calendar. 
  • Analyze and report social media actions on a weekly and monthly basis (within charts and detailed presentations) for successes and new opportunities, as well as ROI demonstration to stakeholders. Use data-driven research to build, execute and continually evaluate social media strategy. 
  • Identify and develop opportunities and PR connections on a regular basis – (print, online, broadcast, etc.). Must be able to produce at least 10 successful PR pitches per year. 
  • Analyze key metrics and supplement campaign or business strategy as needed. Present in meetings as required. 
  • Performs other duties as assigned.


  • Degree or diploma holder in related field; good understanding of F&B industry;
  • At least 2 years of proven working experience in Marketing (PR, Social.../), prefer candidate from agency.
  • Strong interpersonal and communication skills (English both verbal and written); 
  • Excellent organizational abilities; 
  • Patient, solution – oriented and teamwork spirit; 
  • Able to work a flexible schedule to ensure efficient work completion when necessary. 

Chia sẻ:

Lương: Thỏa Thuận

Địa điểm phỏng vấn: The Coffee House - Hồ Chí Minh

Phòng ban: Commercial & Marketing

Hạn nộp hồ sơ: 11/02 — 31/03/2019

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